Blessed by Danny Ayeko
Influencers:
5
Duration:
Platform:
Industry:
Type of Campaign:
About the Campaign:
For this song promotion, we created a hashtag comedy challenge on TikTok with the hashtag “#BenzChallenge”. Five influencers with a high following created content which captured them acting like they are driving around in a Mercedes Benz. Around 48% of the viewers were from the US.
Total Reach
10,103,500
Views
1,883,000
Likes
262,000
Engagement: Viewership
19%
Engagement: Interactions
14%
Hashtag Views
1,900,000
Videos Created
284
Comments
1,590
CPM
$4
CPE
$0.03
More Case Studies...
