
Click by Layto
About the Campaign:
Our agency ran an internal contest with our pool of 500 influencers to promote Layto’s new single: “Click”. The contest had a content directive of recreating old Instagram pictures. Every influencer took their own spin on the idea and created unique content to match the brief. A few of our top influencers that took part in the campaign are: @wian (15M), @scarlett_marie23 (7.2M), @stephen_benihagan (7.5M), @lisovayatwins (1.2M), @vega.cos (1.1M) and @bolzanpaula (1.1M).
Total Reach
34,000,000
Views
3,100,000
Likes
450,000
Engagement: Viewership
9%
Engagement: Interactions
15%
Videos Created
150
CPM
$0.31
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