Ghost by Confetti
Influencers:
4
Duration:
Platform:
Industry:
Type of Campaign:
About the Campaign:
For this song promotion, we created a hashtag comedy challenge on TikTok with the hashtag “#ImAGhost”. Four influencers with a large following created content revolving around the concept of disappearing (“ghosting”) an uncomfortable situation.
Total Reach
10,000,000
Views
6,747,000
Likes
1,022,000
Engagement: Viewership
67%
Engagement: Interactions
15%
Hashtag Views
7,800,000
Comments
2,590
CPM
0.07
CPE
0.00
More Case Studies...
