Houndin by Layto
Influencers:
2
Duration:
Platform:
Industry:
Type of Campaign:
About the Campaign:
Working together with the artist, Layto, we promoted his new single “Houndin”. There was no specified content directive given by the client, so the influencers were free to create whichever type of content they thought would work best. The song gained 178,500 new streams on Spotify and 1,100 videos were created organically with the song on TikTok.
Total Reach
14,000,000
Views
8,893,900
Likes
2,098,400
Engagement: Viewership
64%
Engagement: Interactions
24%
Comments
13,017
CPM
$1.41
CPE
$0.01
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