MuscleBlaze × Larry Wheels

Clicks Talent partnered with MuscleBlaze, India’s leading sports nutrition brand, to deliver a high-impact international influencer collaboration by bringing global strength icon Larry Wheels to India. The objective was to elevate MuscleBlaze’s global positioning, connect authentically with India’s rapidly growing fitness community, and create premium, long-form content that would live beyond a traditional campaign window.

The collaboration centered around a multi-day brand trip and cultural immersion experience, where Larry engaged directly with local athletes, creators, and fitness enthusiasts through gym activations, meet-and-greets, and hands-on training sessions. Rather than scripted endorsements, the focus was on real interaction — blending Larry’s global credibility with India’s deeply rooted strength culture, while naturally integrating MuscleBlaze into his training and recovery routines.

A key deliverable of the campaign was a hero YouTube video published on Larry Wheels’ official channel, documenting his experience training in India and collaborating with MuscleBlaze. The video seamlessly combined entertainment, culture, and performance nutrition, positioning MuscleBlaze as a brand trusted by elite athletes at the highest level.