Old Spice
Influencers:
1
Duration:
Platform:
Industry:
Type of Campaign:
About the Campaign:
Old Spice, recognized for its range of men’s grooming essentials like deodorants, antiperspirants, body washes, and fragrances, is celebrated for its distinctively masculine scents and reliable odor protection. Chris Lombardi made waves with a campaign by creating a catchy acapella song himself and used that as the audio for the video promotion. The video promoted Old Spice’s latest product: The Total Body Deodorant Spray, which garnered an impressive 1.4 million views
Total Reach
184,700
Views
1,400,000
Likes
1,858
Engagement: Viewership
758.00%
Engagement: Interactions
0.10%
Videos Created
1
Comments
45
CPM
$7.14
CPE
$5.11
More Case Studies...
