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About the Campaign
NetEase Games is a leading global developer and publisher of video games across a variety of genres and platforms. As part of a campaign for the Lord of the Rings game, 47 influencers created videos on TikTok, reaching over 54 million viewers.
Campaign results
Total Reach
54,668,900
Likes
78,766
Engagement: Viewership
16%
Videos Created
-
CPM
$16.16
Views
6,187,952
Comments
471
Engagement: Interactions
1%
Hashtag Views
-
CPE
$1.19
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