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Sony Pictures (Bad Boys II)

Influencers:

1

Duration:

1 week

Platform:

TikTok, Instagram

Industry:

Movies

Type of Campaign:

Brand promo (cost per post)

About the Campaign

In this campaign for Sony Pictures, the dynamic duo Jade and Jada promoted the movie "Bad Boys II" by recreating an iconic scene on both TikTok and Instagram, garnering over half a million views.

Campaign results

Total Reach

542,500

Likes

35,487

Engagement: Viewership

44%

Videos Created

-

CPM

$16.69

Views

239,700

Comments

650

Engagement: Interactions

6.5%

Hashtag Views

-

CPE

$0.09

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