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About the Campaign
In this campaign for Sony Pictures, the dynamic duo Jade and Jada promoted the movie "Bad Boys II" by recreating an iconic scene on both TikTok and Instagram, garnering over half a million views.
Campaign results
Total Reach
542,500
Likes
35,487
Engagement: Viewership
44%
Videos Created
-
CPM
$16.69
Views
239,700
Comments
650
Engagement: Interactions
6.5%
Hashtag Views
-
CPE
$0.09
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