Fake it by Benny Mayne

Influencers:

11

Duration:

Platform:

Industry:

About the Campaign:

For this song promotion, we created a hashtag comedy challenge on TikTok with the hashtag “#CanYouFakeIt”. Eleven influencers with a high following created content that included faking something. About 52% of the total viewers were from the US.

Total Reach

8,000,000

Views

2,155,000

Likes

287,000

Engagement: Viewership

27%

Engagement: Interactions

13%

Hashtag Views

2,200,000

Videos Created

279

Comments

1,150

CPM

$1

CPE

$0.01
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