Tight Rope by Paper Idol

Our agency ran an internal contest with our pool of 500 influencers to promote Paper Idols’s new single: “Tightrope”. Cloudkid, the record label behind this campaign, created a unique remix of the song just for this contest. The contest had no content directive, so the influencers had the freedom to create whichever type of content they thought would work best which helped get the song ranked #1 in TikTok’s sound list!