To the Side by Layto
About the Campaign:
Our agency ran an internal contest with our pool of 500 influencers to promote Layto’s new single: “To The Side”. The contest had no specified content directive, so the influencers were free to create whichever kind of content they thought would work best. The lack of a content directive helped get this campaign to be our biggest success and be ranked #1 in TikTok’s sound list and have 34% Spotify streams! To date, this is our best campaign in terms of ROI!
Total Reach
30,000,000
Views
17,745,500
Likes
1,587,000
Engagement: Viewership
59%
Engagement: Interactions
9%
Videos Created
900
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